Using Analytics To Measure Website Success

To everyone who has read Measure The Success Of Your Website With Analytics Part 1, welcome back and let’s begin.

To anyone who hasn’t yet read Part 1 of Measure The Success Of Your Website With Analytics. Please do read through all the vital information which will help you understand the key metrics for your website.

I hope the world of Google Analytics isn’t as scary for yourself anymore. We will be going through further metrics you can get from Analytics.

Let’s start with:

Bounce Rate

What is Bounce Rate?

Google defines this as “the percentage of visits that go to only one page before exiting a site”. How can the Bounce Rate help you? Bounce Rate was designed by Google to tell you if you are targeting the right audience & if you’re meeting their expectations. It’s important to analyse Bounce Rate as this is an important metric. This will help you understand if your visitors are sticking around. Remember, if you have a high bounce rate then you know your targeting isn’t as good as it could be, or you may be targeting the wrong audience full stop.

Average Time On Page

Average Time Spent On Page – Well this is pretty self-explanatory. Understand how long users are spending on your pages is the key metric to a successful website. So, what does this metric show?
It displays the average time visitors spend on your site in:

Hours, Minutes & Seconds

This will help you to understand:

If users are engaging with your content
If you’re targeting the right audience

How could you improve Average Time a user spends on your site? Try adding a video that may be more engaging compared to plain old boring text (ahum). Is the video not improving the Average Session? This will then come down to your marketing.

Audience………… targeting the right audience will help your Average Sessions alongside any goals you have set up for that page.

Percentage of New Sessions

Hopefully once you start getting traffic to your website, you will need to track how many of visitors are returning and how many of them are new. This data will help you see if your website offers enough incentive to ensure the past visitors return. You will also see the number of new visitors to your site, this helps to see how well your marketing strategy is.